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Trade Up to a New Sony Alpha and Save Up to $500

If you’ve been holding on to an old DSLR, waiting for the right time to upgrade to a mirrorless camera, Sony’s Trade Up Event is the perfect opportunity. From now through the end of March, trade in any working interchangeable-lens camera (either DSLR or mirrorless), and, in addition to your gear’s trade-in value, you’ll earn a bonus of up to $500 towards select Sony Alpha full-frame mirrorless digital cameras. Add this to existing instant rebates on the low-light champ Sony A7SII and the high-resolution A7RII cameras, and the final prices of those award-winning cameras are at all-time lows. To take advantage of the Sony Trade Up Event, stop by our electronics service department with your old equipment, or get an online trade-in quote to find out your trade-in value before the additional Sony Alpha bonus.

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  • Reply
    Sandrel Hayes
    March 1, 2018 at 12:29 pm

    are u expecting only Sony cameras?

    • Reply
      Pete R
      March 3, 2018 at 5:44 pm

      Sandrel, you can trade in any camera to get the bonus, but the bonus only applies to these Sony cameras.

  • Reply
    March 6, 2018 at 9:48 am

    Lenses as well?

    • Reply
      Pete R
      March 8, 2018 at 4:35 pm

      The bonus applies only to the camera bodies listed.

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