According to Retail Customer Experience, 15% of consumers use their phone to make purchases. This includes using their phone to verify product availability, competitively price items while at a store, and create shopping lists. Out of the respondents, two thirds like the idea of self-scanning their items to avoid checkout lines, while one fourth of respondents would like to use their phones to get coupons and store specials. The main complaints of…
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August 19, 2010