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Abt’s Stellar “Marketing Lagniappe” Lands In Published Book

What exactly is a “marketing lagniappe”?  According to Stan Phelps, author of the new book entitled “What’s Your Purple Goldfish?“, a lagniappe is the Creole word for “the gift.” Phelps has an amazingly smart and simple, concept;  provide a little something extra for your customers… surprise and delight them, and you’ll get more back than any print ad…

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