In a recent consumer study, Nielsen reports that 29 percent of smartphone owners are “mobile shoppers.” This report indicated that 29 percent are buying items from their phone, instead of their computer or going to an actual mall. The percentage is higher when consumers use their smartphones to locate a mall, reviews, or get a number to a physical store. For now, the most popular shopping uses for smartphones are product research,…
According to a survey done by BIGresearch for the National Retail Federation, around 138 million shoppers are expected to make it out to stores this Black Friday weekend. This constitutes a 3% increase from last year’s numbers. Some believe this rise in numbers is because of the buzz that retailers have created by already releasing information for their biggest sales. This sneak peek allows shoppers to accurately set up where and when…
According to Retail Customer Experience, 15% of consumers use their phone to make purchases. This includes using their phone to verify product availability, competitively price items while at a store, and create shopping lists. Out of the respondents, two thirds like the idea of self-scanning their items to avoid checkout lines, while one fourth of respondents would like to use their phones to get coupons and store specials. The main complaints of…
Black Friday, a flood of people entered the Abt showroom for our first early opening in history. Will Cyber Monday realize the same flurry of people on Abt.com and in our phone sales department? Traditionally, Black Friday has been the busiest shopping day of the year. In recent years, Cyber Monday has given Black Friday a run for its money. What will this year bring? Will Cyber Monday outshine Black Friday??? -Kelly…
