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Abt’s Stellar “Marketing Lagniappe” Lands In Published Book

What exactly is a “marketing lagniappe”?  According to Stan Phelps, author of the new book entitled “What’s Your Purple Goldfish?“, a lagniappe is the Creole word for “the gift.” Phelps has an amazingly smart and simple, concept;  provide a little something extra for your customers… surprise and delight them, and you’ll get more back than any print ad or cold call could possibly deliver. It’s that unexpected surprise that’s thrown in for…

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