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Nestle Uses GPS to Track Wonka-Style Winners

In a move that screams “Willy Wonka & the Chocolate Factory” as well as a creepy “We will find you” campaign effort, Nestle Chocolate plans a competition where six of the brand’s chocolate bars lead to a grand cash prize.

They look like normal bars but are fitted with GPS trackers. When the lucky person opens their wrapper it will activate and notify the prize team, who will locate them within 24 hours to deliver a prize check.  This unique promotion involves the KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, and Yorkie Milk chocolate bars.  Unfortunately, (or thankfully) this promotion is only going on in the UK.

How do you feel about a company being able to track you to hand-deliver a prize?  I thought only the IRS can hunt you down like that. Thoughts?

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