LG took a major leap in the TV world when they brought the first commercially-available OLED TV to market. Their OLED TVs stunned viewers with unbelievably realistic picture quality, and a panel thinness that seemed to defy physics. In the years since, they’ve honed both aspects of their OLED displays, and at CES we got a look at what they have in store for the future of the technology.
First up is the flagship set, the W8 OLED. Also known as the “wallpaper TV,” because it’s so thin it can be stuck right onto your wall with magnets, the W8 is where all of LG’s top-tier technology comes together. New for this year is the Alpha 9 processor, which promises to improve every aspect of picture quality, from color accuracy to sharpness of upscaled non-4K content. The original W-series OLED was one of the most stunning consumer-ready TVs we’d ever seen, and this iteration manages to make it even better.
Those looking to enjoy the high-tech viewing experience of the W-series OLED, but who might not need the extreme thinness of that TV (and who want something a little more affordable), will be interested in the LG E8 OLED TVs. This series also features the Alpha 9 processor, as well as LG’s new Cinema HDR system, which lets viewers enjoy all of the multiple HDR formats currently on the market. Matt from LG explains a little more about that feature in the LG E8 video below:
Bringing this glorious technology to an even more attainable price point is the LG C8 series of OLED TVs. It forgoes the sleek picture-on-glass construction of its more sophisticated siblings, but that won’t matter if you’re most interested in picture quality. You’ll still get the gorgeous infinite-contrast display, as well as the Alpha 9 processor and its picture enhancements, like the 4K Cinema HDR. One of the other advancements of the new chip is the ability to play back 4K High Frame Rate content, which is video that’s shot at 120fps—twice the max frame rate you’d normally see. HFR content is able to capture fast-moving action with unprecedented clarity, but before now there has been no way to enjoy it in your own home. Our next video explains it further.
The entire lineup of LG OLED TVs also features their ThinQ smart technology. That system’s artificial intelligence is integrated into the WebOS software, giving you all of the typical smart TV functions like voice control and access to entertainment apps. But by leveraging the power of Google Assistant, ThinQ also transforms your TV into the control center for your entire Google Home-controlled smart suite. See how it works below: