The day after Thanksgiving is synonymous with sales and shopping. Most people associate it with the start of the holiday shopping season. Black Friday isn’t for a couple weeks, that’s why I was so surprised to read a message from Shawn DuBravac this morning. The Consumer Electronics Association’s (CEA) chief economist/research director said, “Black Friday has begun early,” “Consumers are starting to go out, which is consistent with [the idea] that they’re shopping around more [this holiday season].”
DuBravac held, instead of the traditional door busters consumers are usually after, they will be looking for products with more features and the lowest price-point. Another factor will come into play, bundling. The more products that are combined for a specific price will be in high-demand; for example, buying an HDTV, Blu-ray player, and soundbar for a lower cost than buying the three individually.
Although shocking, I thought the idea of doing shopping before the day after Thanksgiving was appealing. It’s less crowded any day other than on Black Friday and the thought of shopping around is nice too. Abt is a great place to start your shopping. It’s got practically anything you need for inside your home and we price match with authorized retailers.
-Kelly B.
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