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A Shopping Mall in Your Smartphone

In a recent consumer study, Nielsen reports that 29 percent of smartphone owners are “mobile shoppers.” This report indicated that 29 percent are buying items from their phone, instead of their computer or going to an actual mall. The percentage is higher when consumers use their smartphones to locate a mall, reviews, or get a number to a physical store.

For now, the most popular shopping uses for smartphones are product research, usually in-store. In Q3 2011, 38 percent of mobile shoppers in Nielsen’s survey compared prices online while shopping in a store; 38 percent also browsed products through websites or apps, and 32 percent read online reviews of products. How about you? How often do you use your phone for shopping?

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