Thursday, March 4th, members of Abt’s marketing and adverting department went to Rockit Bar & Grill for the launch of Jeans for Wishes, a new Make-A-Wish campaign. Jeans for Wishes is partnered with Chicago area businesses like Abt. The main goal is to raise money for Wish Kids.
The Jeans for Wishes event was a fashion show. The Wish Kids partnered with Macy’s Chicago Fashion Incubator resident designers to make a garment inspired by one of their lines. The three Wish Kids, Molly, Joshua, and Sydney, proudly showed off their garments. All three of the Wish Kids asked for a fashion-related wish.