Extending our Customer Appreciation sale from the usual one day event to cover both days this past weekend proved to be a great success, with customers enjoying the extra sale hours and reduced crowding. These factors also meant that our store personnel were able to devote more time to individual shoppers, which made the event even more special.
Individual sections of our store, including the Sony Store and the Apple Store, reported that customers enjoyed being able to take advantage of the sale prices while also having better access to salespeople if they had questions. The computer and iPod stations at the Apple Store were extremely popular, with sales greatly exceeding a normal weekend’s totals.
“The buzz on iPods and the iPod Touch still lives,” said Apple Store sales specialist Josh Davis. “People couldn’t wait to try them out for themselves, and lots of people ended up buying one or more. It’s that Abt hands-on experience that the Apple Store can provide. It helps people make informed buying decisions.”
If you missed out on this special weekend, be sure to sign up for the Abt e-mail newsletter and also check our website frequently to stay up to date on all of our sales events. —by Graham W.