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TheBolt

The official blog of Abt Electronics & Appliances

Posts Tagged ‘virtual’

The Thermador Web Experience

Thursday, January 13th, 2011

Earlier this week, Thermador released their new marketing campaign entitled, Thermador Web Experience.  The high-end appliance manufacturer wanted to appeal to anyone with an internet connection and a  zest for cooking.  Their new website allows users to virtually navigate two kitchens, one a Manhattan loft, the other a Malibu-style beach home.

Once a user chooses a kitchen of their choice, a home cook introduces themselves and informs the user to click on a number of appliances within the kitchen. Then a demonstration begins.  For instance, if a range is chosen, the cook shows how to prepare a recipe such as seared sea scallops, using the Thermador appliance. The site features 12 of these video demonstrations, ranging from refrigeration, to cooktops to dishwashers and more.

Be sure to check out our full line of Thermador products.