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TheBolt

The official blog of Abt Electronics & Appliances

Posts Tagged ‘Sony’

Sony’s Marketing Techniques Get Unique

Monday, July 11th, 2011

With what seems to be somewhat of an over saturated market for tablets, Sony is preparing consumers for their version of the popular, portable electronics device coming out in Q4 with ominous commercials.  Sony is no stranger to unique advertisements, but one has to ask; when does unique advertising become too, “flashy”?

In early June, Sony released a commercial ominously introducing their tablet.  I was intrigued by the single-shot, “Mouse Trap” look-a-like and even was hypnotized by machine’s every move.  I like it.  I was interested in what Sony had to bring to the table.  Watch below.

The ominous commercial was interesting as a stand alone, however Sony released what is now dubbed the “Second Episode” of their initial release. With the arrival of the “Second Episode”, there will apparently be three more, completing a five part series.

Will consumers be lured by this marketing technique, or will Sony end up finally releasing their tablet to the world, only to have consumers give them a collective sigh of boredom? Only time will tell.

The PSP Vita Has Emerged

Wednesday, June 8th, 2011

The long-awaited sequel to the PlaySation Portable was announced by Sony during their E3 Expo press conference.  Showing off a 5-inch multi-touch organic light emitting diode (OLED) as the front display and a unique multi-touch pad on the rear. There are two analog sticks to enable a wider range of game genres. Combine that with the front touch screen and the rear touch pad, PS Vita offers new gameplay, enabling entirely new experiences.

Sony also announced a partnership with AT&T, which  will serve as the exclusive service provider for PS Vita in the United States. You will also be able to connect online via Wi-Fi capabilities and coordinate connections between the Vita and a PS3.  There is no specific release date as of now, but you can be sure these will fly off the shelves once they hit stores.

For more information visit Sony’s E3 coverage.

Abt's 2011 Bracket Challenge

Tuesday, March 15th, 2011

We are having a March Madness challenge.  Visit our link, Abt’s 2011 Bracket Challenge and fill out the information to enter to win great prizes from Abt.

Brackets are scored as follows, for each correct pick:
Points are awarded based on the round number:
Round 1: 1
Round 2: 2
Round 3: 4
Round 4: 8
Semifinals: 16
Championship: 32

The first tiebreaker is Total points in championship game.
The second tiebreaker is Most games correct in first round.
The third tiebreaker is Most games correct in first 2 rounds.

Online bracket entry closes Thursday, March 17th at 12:20pm EDT
Be sure to get your brackets in early.

For official rules and scoring, please see the rules page once you are registered.

Even if you choose the worst team, and come in last in everything, we have a prize for you too!  Whomever comes in last place will win a Sony Google TV Blu-ray disc player and a $50 Abt Gift card.

Full prize list and details can be found upon entry.  Good luck to all those that enter!

Sony's Image Contest

Thursday, February 10th, 2011

Sony recently unveiled their Make.Believe photo contest.  From Feb. 7-28, individuals can submit photos, illustrations or other images to be displayed in an interactive gallery accessible to the public.  The special program encourages users to submit, view and share images that they believe best express the spirit of Sony’s make.believe brand message:  “Believe that anything you can imagine, you can make real. ”

For more information visit Sony Facebook Page and to help you take those great shots, visit our Sony camera selection.

Sony's New Portable Gaming System

Saturday, January 29th, 2011

Sony released information on it’s newest portable gaming device, the NGP.  It’s made a lot of alterations since the original PSP came out in December of 2004.  For starters the screen comes with a 5 inch touch-screen an OLED display with 960 x 544 resolution, dual analog sticks, 3G, WiFi, GPS, a rear-mounted touchpad, and cameras on both the front and back.

Games will come on “a small flash memory based card,” according to Sony. “Taking advantage of the flash memory feature, this innovative card can store the full software titles plus add-on game content or game save data directly on to the card.

Full details, such as price of the unit and games as well as exact release date are currently unknown.  As of know, Sony is planning on releasing this amazing new handheld device around the holidays in 2011.

Watch The Big Game On An HDTV

Tuesday, January 18th, 2011

We are just a few weeks away from the big game: The Super bowl.  While us here are rooting to see our Bears play, feel free to do the same and check out our full line of HDTVs to upgrade your viewing experience.  Choose from top manufacturers like Samsung and Sony.  Start shopping now!

CES 2011: Sony Portable Blu-ray Player

Sunday, January 9th, 2011

Sony displayed its first 3D Blu-ray player prototype, featuring a 10.1-inch screen and 5-hour battery life.

There is 1,366 x 768 pixels so the screen will not deliver full Blu-ray resolution. Other features are its 180-degree swivel stand, built-in speakers, headphone output and USB port.

Additional connectivity sources are unclear at this moment so it is unknown whether or not the player could be used as a standalone unit via HDMI

Sony says this portable device may be available this spring for about $300.

Sony Strikes First at CES 2011

Thursday, January 6th, 2011

The Sony Booth at CES 2011 certainly has a whole lotta cool stuff.  First they showed off the battle damaged Green Hornet car from the upcoming movie “Green Hornet in 3D”.

Next, Sony introduced a real Sci-Fi looking headset: The Sony Future 3D Portable Device.  The viewer wears the headset and can surround themselves in an audio and visual 3D experience.  Jon Abt tried it out saying, that while it was a bit heavier than he would like, the look and sound is great.

While this video does not do the display any justice, Sony is showcasing a 3D TV that does not need special 3D glasses to experience 3D visuals.  It is a prototype 3d 4k LCD that displays images with the 3D effect you could only have gotten with special glasses.  This one will be interesting to see if it hits mass the market.

Sony Signature Collection

Tuesday, December 28th, 2010

New at Abt are the Sony VAIO Signature Collection computers.  A special line designed towards the more fashionably inclined with high-performance needs.  They are limited in supply, aesthetically appealing and pack a real punch on power.  Check out our line of the special Sony VAIO collection to see if they meet all your needs.

Giveaway of the Day!

Thursday, December 23rd, 2010

If you love music, today’s giveaway is just for you.  Today, one lucky winner will receive Sony’s CD Boombox with iPod dock.  Simply pop in your favorite CD or iPod and listen to your tunes in great, quality sound.  It even comes with a wireless remote.  Visit our Facebook page for full details.