Apple Pay: Pay with a Touch of a Button
We have seen the idea of a digital wallet in the past with Google Wallet, but it has not had much success. Apple launched Apple Pay, their virtual wallet service, for their iPhone 6, iPad Air 2 and iPad mini 3 yesterday, and we are curious to see its success.
Apple Pay allows you to pay for your goods with a touch of a button. There is no more reaching into your pocket or purse to pull out your wallet and search for the right card. You are allowed to store multiple cards and even select a default card. What does this allow for? Assume you have a credit card that offers you a certain percentage off a certain good purchased in a given timeline. With Apple Pay, you can set that card as your default and reward yourself. No more marking or forgetting which card to use to add up those reward points.
So, how does it work? For the iPhone 6, Apple has installed an innovative Near Field Communication antenna to make purchasing as easy as holding the Touch ID near the contactless reader. There is no need to unlock your phone or even look at it. Once the payment has been confirmed, the phone will beep and vibrate. So, how does it work for iPads? Assuming that we would not use our iPads as wallets, Apple Pay works a bit differently for iPads. Apple Pay for iPad allows for one-touch purchasing within apps. This means no more having to get up off your couch to get your credit or debit cards anymore.
Apple Pay is available at over 220,000 stores and available for most major credit card and banks. With that said, what do you think about the Apple Pay services? Would you, or have you used it? We would love to hear your thoughts and experiences!