One of the store’s main attractions is nestled away in the Apple boutique, where a world of butterflies awaits your visit. The world of butterflies allows you to interact with our colorful winged friends in a way not possible in the real world. A bit excited upon your arrival, the butterflies will take flight. However, within a matter of seconds, these little creatures will quickly befriend you. By simply entering their virtual world, your shadow casts a spot for the butterflies to land. And yes, they will land, but only to catch their breath before they take flight again.
Inspired by the Big Backyard exhibit at the Chicago Children’s Museum, founder and chief artist Zach Booth Simpson of Min Control designed the world of butterflies for Abt Electronics in the early months of 2004. Since its arrival many people, both young and old, have befriended the butterflies and make it a point to visit them as much as possible. “This is truly an epic encounter, bringing the outside world indoors!” said Tim B., an Abt customer. To view more images of our butterfly virtual world, click here. To see more Abt’s attractions, click here. –Maral A.